Each project I work on is an opportunity to do some amazing work that connects with the intended audience and brings increased success to the client.
Every mark has to have a purpose. Each individual element of your design should be necessary, not indulgent.
I always follow a strategic approach; identify your brand’s strengths and weaknesses, get to know your company culture, research your audience, your competition, and the current market.
FREELANCER VS AGENCY.
A growing number of clients prefer using a freelance graphic designer to using a design agency – and this due to a few main benefits. The biggest benefit being that the work delivered by a skilled freelance designer can be exactly the same as you’d get from a top branding agency but at a fraction of the price – because a freelancer has less overheads. You also get to work much more closely with your designer, instead of relaying everything through an account manager.
This is the complex part of your business. Branding is where you communicate to your audience who and what you are and how you differentiate from your competitors. It is the message you are giving to your audience that says ‘we can give you what you need’.
A logo and a slogan may play a big part in branding however it’s how you integrate it into you website, promotional material and packaging that really communicates the message to your audience. Strong branding should have consistency throughout and strategic ideas that put you ahead of the rest. Defining your brand is a journey. A journey where you learn goals of your company, the benefits and features of your products or services and learn the needs and wants of your current and future customers.
First impressions are key
Designing a logo is easy but designing a ‘good logo’ or the ‘right logo’ is very hard and it requires a lot of skill, research, creative exploration and a keen eye for the finest detail. I put a lot of time and effort into finding the right way to distill your brand essence into a simple, unique, instantly recognisable and memorable mark.
An online presence for your Business is vital and having a smart, sleek and stylish website will set you apart from your competitors
It’s essential for your business to be accessible anytime, anywhere, across multiple devices. so all of my websites are responsive, which means that they will look great and be easy to read on any device, be it a desktop computer, a tablet or a mobile phone.
“Isn’t print dead?” I hear you say. This statement is actually a false belief. Although online content may be faster, cheaper and potentially gain higher exposure. However print material has many advantages over online content. The most obvious one being you can feel it, hold it, keep it forever if you like. Print advertising will grace the pages of magazines and leaflets ready for anyone to see, never to be lost in digital space. Print has the sense of being legitimate, there’s no fear of clicking it and infecting your life with spam or viruses. In branding, print gives strength to your brands identity through consistency. The use of the colours, fonts and imagery all play a part in maintaining brand recognition. Marketing uses print media in way to make sure that the material is being placed in front of the right target audience. There’s a reason when you look in your favourite books or magazines that the products/services being advertised catch your eye. There is also more chance that you will take the time to look over printed material in comparison to seeing it online where people generally skim through content.